Data Analyst Program

Data analysis is the process of cleaning, interpreting, and converting information into actionable insights by detecting patterns, relationships, and gaps in everything from a customer’s online activity to a marketing campaign’s results.2 Before the digital age, businesses made decisions on perceived customer behavior and a product’s popularity. Now, however, companies across the board constantly gather qualitative data and quantitative data. There’s digital and physical approaches to data collection to provide valuable insight on how customers interact with a business. A data analyst or data scientist—human, artificial intelligence, or a combination of both—transfers these raw data into business recommendations. It can go in a fresh direction with the data visualization tools available to employees or updating existing products