Digital Marketing with AI
Run real campaigns across search, social, email and content — and use AI tools for copy, creatives, targeting and analytics from week one.
Course Overview
Digital marketing is one of the fastest-growing career fields. This course is hands-on: you plan, launch and optimise live campaigns, and learn to measure what actually drives results.
AI is integrated throughout — using assistants for content and ad copy, generating creatives, researching keywords and interpreting analytics — so you graduate with the exact workflow agencies use today.
What You'll Learn
- Search engine optimisation (on-page, off-page and technical)
- Google Ads and Meta (Facebook / Instagram) advertising
- Social media strategy, content calendars and community
- Email marketing and marketing automation basics
- Google Analytics, reporting and conversion tracking
- Using AI tools for copy, creatives, research and analysis
Curriculum
- Digital marketing landscape and funnels
- Website basics, landing pages and UX for conversion
- Buyer personas and campaign planning
- AI tools overview for marketers
- Keyword research and search intent
- On-page optimisation and content writing
- Link building and off-page signals
- Technical SEO and site audits
- Google Search, Display and YouTube ads
- Meta Ads Manager and audience targeting
- Budgeting, bidding and A/B testing
- Retargeting and campaign optimisation
- Organic social strategy and scheduling
- Email campaigns and automation flows
- Google Analytics 4 and dashboards
- Capstone: run and report a live campaign
Tools & Technologies
Career Outcomes
Who This Course Is For
- Graduates and freshers seeking a marketing career
- Business owners and freelancers who want to market themselves
- Sales and content professionals expanding their skill set
Course FAQs
Related Courses
Data Analytics with AI
Turn raw data into clear business decisions using Excel, SQL, Python, Power BI and Tableau — with AI tools built into every stage of the workflow.
View course detailsAnimation & VFX
Learn design, 2D and 3D animation, motion graphics and visual effects with industry-standard software — and build a showreel that gets you hired.
View course detailsFull Stack Development
Build complete web applications end to end — responsive front-ends with HTML, CSS, JavaScript, jQuery and Bootstrap, and back-ends in Java, .NET, Python or PHP.
View course detailsEnquire About Digital Marketing with AI
Send your details and our admissions team will call you back within 24 hours with the syllabus, fees and next batch dates.