Digital Marketing & Advertising (ICDM) - 6 Months | InTech Computer Institute

Digital Marketing & Advertising

Plan and run marketing campaigns that grow a brand — SEO, search engine marketing, social media marketing and lead generation.

⌛ 6 Months🎓 12th Pass / Appeared🔖 Course Code: ICDM🏆 Certification
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Course Overview

A Digital Marketer, also known as a Digital Marketing Specialist, is responsible for devising marketing campaigns to maintain a brand. Marketing professionals perform market research, strategise with other marketing professionals and create content for campaigns to maximise their effectiveness.

The program covers four areas — Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Lead Generation & Techniques.

What You'll Learn

  • SEO keyword research and on/off-page optimization
  • Google Ads campaigns — PPC, CPM, CPC and ROI tracking
  • Google Analytics reporting and competitive analysis
  • Website building with WordPress and HTML
  • Marketing on Facebook, Instagram, YouTube, LinkedIn, Twitter and Telegram
  • Lead generation, email, blog, webinar and affiliate marketing

Curriculum

  • Foundation of Digital Marketing
  • SEO Keywords & Research
  • On/Off Page Optimization
  • WordPress Website Designing
  • HTML Website Designing
  • Google Analytics & Reporting
  • Competitive Analysis
  • Google Updates & Their Effect
  • Google Ads
  • PPC / CPM
  • ROI / CPC
  • Google AdWords / AdSense
  • Image / Video Ads Creating
  • Ad Tracking / Ad Linking
  • Brand Promotion
  • Creating Campaigns
  • Photoshop & Content Creation
  • Facebook Marketing
  • Instagram Marketing
  • YouTube Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Telegram Marketing
  • WhatsApp for Business
  • Online Lead Generation
  • Message Marketing
  • Customer Lifecycle
  • Blog Marketing
  • Webinar Marketing
  • Email Marketing
  • Quora & Mobile Marketing
  • Amazon Affiliate Marketing

Tools & Technologies

Google AdsGoogle AnalyticsAdSenseWordPressHTMLPhotoshopFacebookInstagramYouTubeLinkedInWhatsApp BusinessEmail Marketing

Career Outcomes

SEO Handler
SMM Manager
Website Designer
Affiliate Marketer
Google Analyst
SEM Manager

Who This Course Is For

  • Eligibility: 12th Pass / Appeared
  • Graduates and freshers seeking a marketing career
  • Business owners and freelancers who want to market themselves
  • Sales and content professionals expanding their skill set

Course FAQs

Yes. You will plan and run live campaigns with real budgets (kept small) and report on the results as your capstone.
No. The course is designed for beginners from any background.
Alongside the InTech certificate, we prepare you for free Google and Meta certifications.
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Enquire About Digital Marketing & Advertising

Send your details and our admissions team will call you back within 24 hours with the syllabus, fees and next batch dates.

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